By the early 2000s, both brothers had passed away. Although we operate at arm's-length from both, we benefit from their management expertise and market knowledge. It took another four months until the PUMA brand was born: on October 1, 1948 “PUMA” was registered at the German Patent and Trademark Office. adidas has just bought PUMA. PUMA is along for the ride when Brazil kicks its way to the World Cup with a budding football legend. Performance RS … The legal dispute ends with a compromise and a shared donation to a football development project in the teams' home country. Adriana becomes the brand’s new women’s training ambassador. And it's just on time too: Thanks to emerging media, the formstrip can be seen all over the world! Maradona played every minute of every game – and he had played them in KINGs. A few years ago it was being sold in bazaars … PUMA BRASIL shoes score just as successfully as their predecessor. For him and the Brazilian team, it's the country’s third World Cup title. After equipping a majority of the German Bundesliga team Hannover 96, the team wins the German league in May 1954, beating the favored FC Kaiserslautern in the final. In addition to being the official supplier, PUMA has extended and increased our marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets. In doing so, she encourages women around the globe. We acquired wide-ranging licensing rights to develop Arsenal branded merchandise on a global basis. The founder behind Puma logo, Rudolf Dassler, is the eldest brother of Adi Dassler, the founder of Adidas.Rudolf established his own company after the spilt with his brother. Puma Energy is a privately owned company, providing us with the flexibility to react quickly to customers' needs. PUMA shows itself to be a real team-player and supporst the Cameroon team. PUMA now is the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football. In 2010, PUMA grows as a brand with the acquisition of Cobra Golf, a brand known for technology-rich, game-changing equipment. Her relentless and hardcore training regimen, especially boxing, helps her achieve a healthy balance in life. PUMA's vision also includes an eyewear partnership agreement for optical frames and sunglasses with Kering Eyewear, fully effective January 2016. Just a few weeks prior to the games in Mexico, new world records are set by the athletes sporting them. Romelu Lukaku impressed football fans all over the world, pushing Belgium to the semi-finals. By the end of the decade CGC was operating its own-brand service stations in Argentina under the Puma brand. Constant companions: PUMA shoes and a PUMA racket. PUMA-partnered athletes Mary Peters, Great Britain (pentathlon), John Akii-Bua, Uganda (400m hurdles), Randy Williams, USA (long jump) and Klaus Wolfermann, West-Germany (javelin) all win gold medals at the Olympic Games in Munich. A bit later, PUMA also announces the official partnership with Manchester City’s manager Pep Guardiola. That upstart company was Nike, causing both Adidas and Puma to go into decline. Who owns Puma, who owns Zuva? The 2014 FIFA World Cup™ in Brazil proves to be a fantastic stage for our innovative football products: Both, the eight different National Team shirts featuring PUMA’s apparel innovation PWR ACTV, as well as PUMA’s colorful pink and blue interpretation of our revolutionary evoPOWER and evoSPEED football boots Tricks – spotted in 72% of all games – are eye-catchers and create lots of positive headlines. Together, COBRA PUMA GOLF delivers a full 360 package of innovative golf products and fashion-forward style to consumers. True to our roots in football, PUMA adds German Bundesliga Champion, Borussia Dortmund, to our football portfolio. PUMA celebrates the victory of the Brazilian team with an advertising campaign. Linford Christie proves at a press conference prior to the Olympic Games in Atlanta that he's a true PUMA athlete. Its products are sold under the names Puma and Tretorn.